PLEASE READ AND FOLLOW INSTRUCTIONS THIS IS A DRAFT INTRODUCTION TO THE FINAL PAPER!!!
Overview
This course has four assignments. Assignments 1 through 3 focus on preparing you for the fourth capstone assignment and accompanying PowerPoint presentation. In each assignment, you will apply the skills, experience, and knowledge gained from completing prerequisite program courses.
You will use the same company case study for each assignment so that your capstone assignment represents culminating research and analysis. Select one of the three recommended cases listed below, identifying the problem or issue detailed in the case as the basis for your strategic analysis and development. Each case is located in the Cases to Accompany Contemporary Strategy Analysis section of the textbook.
Case 2: Kering SA: How Does Its Performance Compare to That of LVMH?
Case 3: Pot of Gold? The US Legal Marijuana Industry.
Case 12: Google Is Now Alphabet—But What’s the Corporate Strategy?
You may also use the Strayer Library or the Internet to further research articles on your chosen case. The MGT599 Library Guide provides information about using resources for your research.
After you make your selection, begin your initial research. For this activity, you will start outlining your paper as a structure to guide the rest of your work, so that each assignment in Weeks 3, 5, and 7 builds towards your final plan.
Instructions
To complete your Week 2 activity, please prepare and submit the following:
Draft an introduction to your final paper.
Describe to your reader the paper’s intent.
Explain the main points you will cover in the paper.
Outline the structure of the paper.
What: Summarize the facts of the case study.
How: Describe the problem in the case study details. How did the problem happen?
Where and when: How old is the problem? Describe external environmental factors at the time—local factors, cultural issues, and corporate culture within the industry. Was there a consistent corporate culture or did it vary a great deal by region? What has happened since?
Use at least three quality references to begin your research. Note: Wikipedia and other similar websites do not qualify as academic resources.
After you’ve outlined the structure of your paper, draft a conclusion. Your conclusion will highlight the significant findings you uncover in researching the paper.
Base your work on course materials and in-depth academic research, using critical thinking and verifiable data and proof. For help with research and writing, access the library or review library guides.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
View RubricWeek 2 Assignment – Activity – Case SelectionWeek 2 Assignment – Activity – Case SelectionCriteriaRatingsPtsDescribe to your reader the paper’s intent.11.25 to >10.12 ptsExemplaryDescribed to your reader the paper’s intent.10.12 to >9 ptsCompetentDescribed to your reader the paper’s intent, but the description was incomplete.9 to >7.87 ptsNeeds ImprovementDescribed to your reader the paper’s intent, but the description was incorrect.7.87 to >0 ptsUnacceptableDid not describe to your reader the paper’s intent./ 11.25 ptsExplain the main points you will cover in the paper.15 to >13.5 ptsExemplaryExplained the main points you will cover in the paper.13.5 to >12 ptsCompetentExplained most of the main points you will cover in the paper.12 to >10.5 ptsNeeds ImprovementExplained some of the main points you will cover in the paper.10.5 to >0 ptsUnacceptableDid not explain the main points you will cover in the paper./ 15 ptsSummarize the facts of the case study.15 to >13.5 ptsExemplarySummarized the facts of the case study.13.5 to >12 ptsCompetentSummarized most of the facts of the case study.12 to >10.5 ptsNeeds ImprovementSummarized some of the facts of the case study.10.5 to >0 ptsUnacceptableDid not summarize the facts of the case study./ 15 ptsOutline a description of the problem the case study details and how the problem happened.15 to >13.5 ptsExemplaryOutlined a description of the problem the case study details and how the problem happened.13.5 to >12 ptsCompetentOutlined a description of the problem the case study details and how the problem happened, but with a few omissions.12 to >10.5 ptsNeeds ImprovementOutlined a description of the problem the case study details and how the problem happened, but with some significant omissions.10.5 to >0 ptsUnacceptableDid not outline a description of the problem the case study details and how the problem happened./ 15 ptsOutline an explanation of how old the problem is, the external environmental factors involved, the corporate culture, and what has happened since.15 to >13.5 ptsExemplaryOutlined an explanation of how old the problem is, the external environmental factors involved, the corporate culture, and what has happened since.13.5 to >12 ptsCompetentOutlined an explanation of how old the problem is, the external environmental factors involved, the corporate culture, and what has happened since, but with a few omissions.12 to >10.5 ptsNeeds ImprovementOutlined an explanation of how old the problem is, the external environmental factors involved, the corporate culture, and what has happened since, but with some significant omissions.10.5 to >0 ptsUnacceptableDid not outline an explanation of how old the problem is, the external environmental factors involved, the corporate culture, and what has happened since./ 15 ptsProvide at least three quality references.3.75 to >3.37 ptsExemplaryProvided quality resources that are credible, relevant, and appropriate.3.37 to >3 ptsCompetentProvided quality resources that are credible, relevant, or appropriate, but not all three.3 to >2.62 ptsNeeds ImprovementProvided references, but they are not credible, relevant, or appropriate.2.62 to >0 ptsUnacceptableNo references provided./ 3.75 pts
THIS IS THE TOPIC I CHOSE
Case 12 Google Is Now Alphabet—But What’s the Corporate Strategy?