1. According to the article, what is myth and how does it function as a naturalizing agent?
2. What is a sign?What is its relation to myth?
3. If advertising “is not an attempted sale of products – evidence shows that consumers are able to resist ‘advertising in the imperative’(12.) – but a ‘clear expression of a culture’ and cultural beliefs” then what does the iPod advert express about current culture?
4. What does the iPod advert presented in the article “sell”?