As an organizational psychologist, you may be called upon to consult with a company that has been involved with a product recall, equipment failure, or wrongful death lawsuit. The impact of any of these situations on the ability of the organization to achieve its strategic goals or business strategy may be hindered. Its employees’ performance or customers’ decision-making may be impacted by such situations.
Imagine your consulting firm has been hired by a cruise ship company to help them address strategic failures based on a situation in which one of their vessels was involved in a maritime accident involving multiple fatalities. Company management has faced wrongful death litigation in the past and knows its ability to successfully manage its communication with both internal and external audiences can have a huge impact on its future business.
Management of the company requests that you prepare an impact statement on the potential psychological impact of its organizational communications on its employees and potential customers in this situation, and how this might impact its competitive position and marketing strategy.
Develop a 525- to 700-word impact statement for the firm, recommending an appropriate strategic communication strategy for management to undertake.
Include the following in your impact statement:
Identify the strategic goal of communication for the firm.
Analyze 2 potential communication response strategies, including the impact on both the internal and external audiences of each strategy.
Recommend a final strategy, including at least 1 industrial/organizational psychology principle that supports your recommendation.
Cite a minimum of 2 scholarly articles or industry publications to support your analysis.