Category: Advertising

Questions: 1. Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Is it sustainable? Why? How? 2. what strategic direction should Marvel Enterprises‘ Vice Chairman, Peter Cuneo and his colleagues pursue? Why? How? 3. evaluate their possible entry into the motion picture productions business Only answer question 1 &3!!!

Read the story from The NPR “Ads Slice Up Swing States With Growing Precision”, and the story “Colorado Springs Soaks In Triple The Political Ads” Based on what you have learned from Chapter 10, discuss how the media planning is reflected in this case. Your blog entry should be no less than 250 words and…

business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the…

5-7 pages essay dealing with “Principles of PR and its role in society”   PART I   •  Identify TYPE or FUNCTION of PR you find the most interesting •  Why is it interesting to you? •  This section 2-3 pages   PART II •  Find an article from a scholarly PR journal (2014-present) •  Article…