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Chapters 12, 13
Articles and Resources:
Link to Bayes Rule Calculator: https://cebma.org/bayes-rule-calculator
A Perspective on Judgment and Choicehttps://web-p-ebscohost-com.jwupvdz.idm.oclc.org/e…
The Case for Motivated Reasoninghttps://web-p-ebscohost-com.jwupvdz.idm.oclc.org/e..
Estimate the Bayes Rule (p.251 Section 12.2; link above) and Expected Value (p. 271 section 13.2) for the PICOC(Week Brand Identity as a business problem of Marriot hotel) chosen for this semester. Provide your rationale for the figures/calculations Based on your calculations, provide a recommendation
NOTE: please use proper references and intext citation
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