Milestone Activity
You have reached a Milestone Activity! Please be sure you have completed all of the learning activities. Milestone Activities are important stops along your educational journey to check your progress towards mastering the competency and to get feedback and guidance from your tutorial faculty.
Please note: You must complete this Milestone Activity before moving on in this competency. Milestones ask questions that touch upon concepts covered in previous Learning Activities and provide you with the opportunity to see concepts from the perspective of experts in the field, your faculty.
This Milestone Activity is not graded and will not impact your score on your Final Assessment; however, your response must score a “Proficient” or “Exemplary” on each rubric criterion, listed in the Assignment rubric, in order to access and submit your Final Assessment.
To complete this Milestone Activity, read the prompts below and then provide your response based on the activity guidelines. In order to score a “Proficient” or “Exemplary”, your response must be thoughtful and substantive, and you must reference or cite content from this competency. Your tutorial faculty will use the attached rubric to determine if your submission shows the depth of thought required to successfully complete this Milestone. Let’s get started!
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List of Topics and Sub-Modules for Milestone Activity
Milestone Activity 6: SWOT AnalysisAssignment SWOT AnalysisThis milestone activity combines internal and external analysis to give you an opportunity to identify appropriate strategies, uniting several of the previous lessons. It is also a component to draft for the Final Assessment Project.What do I want you to do?
In this activity, you will analyze the strengths and weaknesses of the company, analyze the opportunities and threats within the business landscape, and propose strategies to leverage the strengths to meet opportunities or dodge threats while avoiding weaknesses.Internal AnalysisWhat is the company’s primary strategy, and is it working well?
What are the company’s strategic resources and capabilities (consider VRIO)?
Has the company recently shown an ability to innovate, pivot, or adapt?
Are the company’s prices and costs competitive?
Is the company competitively stronger or weaker than competitors?
What strategic issues and problems merit front-burner managerial attention?
From the previous answers, identify three primary strengths and three primary weaknesses of the company.
External AnalysisDoes the industry offer attractive opportunities for growth?
What forces are driving industry changes (consider PESTEL trends and shifts)?
What market positions do industry rivals occupy (consider Porter’s Five Forces positions)?
What are the key success factors for future success in the company’s industry?
Does the industry offer good prospects for profitability?
From the previous answers, identify three significant opportunities and three threats to the company within the business landscape.
StrategizingMatch one of the strengths and weaknesses with one of the opportunities and threats. Consider how the company might make the most of the situation.
Create three of these situational pairings.
For each pairing, consider with other strengths, weakness, opportunities, or threats might also relate.
Consider the list of business strategies discussed in previous lessons. Choose one that fits each situational pairing best.
Rank your three strategy recommendations from most highly recommended to least.
Why do I want you to do it?
This activity demonstrates CLO6 and is used to create a draft that can be used in the Final Assessment Project. This practice formalizes the process of matching talents to unmet needs.How do I want you to do it?
What format(s) should the assessment be in?Copy the questions of the internal and external analyses and place them in bold. Answer each one in regular font. Include citations in APA 7 format to support your views.
For the strategizing section, list the three strategy proposals in ranked order with brief prose describing how it aligns with the strengths, weakness, opportunities, or threats, what you propose, and why you think it is opportune. Rank your three strategy recommendations from most highly recommended to least.
What tools or resources might be needed/useful?Review Kennedy et al. (2020) Chapter 5
As with other activities in this class, because a SWOT analysis is so common. It is easy to find SWOT analyses online, both from legitimate and noncredible sources. Take caution in evaluating the sources that you use since a web search might lead you to a cheat site. You should not complete this activity by taking your ideas from one or more existing analyses. Your proposed strategies should be your ideas alone.
What to include in your submission
Your assignment submission should include:SWOT Analysis