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In this piece, you will discuss all avenues that will be used and why they are being chosen. Use “real” names of print and mass media.
Please create an additional poster/flyer/invitation based on the 5 W’s (should tie in with your theme and be visually appealing, simple, and include a call to action (“for more information visit, or include a website, phone number or email address”). Your call to action could be how to purchase tickets if it is a paid event, or how to RSVP.
So this assignment has two parts…the descriiption of marketing strategies to be used completed in WORD and the marketing piece/marketing mix. Your collateral piece is in color and contains relevant information without being wordy. And your marketing mix addresses the 8 P’s of marketing in detail!
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