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Next, use your coding sheet to code TEN images. Turn in your completed coding sheet(s) to the submission link HERE. These can be continuous in ONE file, or ten separate files. You can upload photos if your code sheet is printed and written on, or electronic files. Here what I excepted How is medication advertised in print media in the United States? Here’s a suggested coding sheet structure that includes both quantitative and qualitative items: Coding Sheet for Medication Advertisements 1. Product Name: ________________________ 2. Source of Advertisement: ________________________ Quantitative Items (5 items with answer choices): 3. Type of Medication: • Prescription • Over-the-Counter • Herbal/Supplement 4. Target Audience: • Adults • Children • Seniors • General Public 5. Tone of Advertisement: • Informative • Emotional • Urgent • Humorous 6. Visual Elements: • Images of people (Yes/No) • Images of the product (Yes/No) • Charts/Graphs (Yes/No) 7. Call to Action: • Visit a website • Consult a doctor • Buy now • None Qualitative Items (3 items): 8. Main Message or Theme of the Advertisement: • 9. Descriptive Language Used (e.g., adjectives): • 10. Any Ethical or Safety Information Provided: • Instructions: • Use this coding sheet to assess ten different print advertisements for medication. • Fill in the information based on your observations of each advertisement.
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