Objectives: To research the concepts on Consumer Culture and conduct in depth research to develop claims through a 7 page essay.
Instructions: In your essay be sure to include the following:
1. Essay Prompt: Research and analyze how consumer culture has impacts society
2. Choices and Considerations:
Marketing
How trends influence our thoughts and actions
Shopping (past, present, and future)
The language of advertising
The power of brand identity
Conspicuous Consumption
fetishizing desire
commodification of identities
depthlessness and homogenization of society
social power through status
Environment & Ethics
How consumer culture impacts the environment
The degree of ethics in consumerism
Cultural hypocrisy in context to big brands
Increase in disposable consumption
3. Development: Specify claims made through an objective development and use examples and research to reflect and support claims. Make sure your essays do not use personal or first person writing. The claims should be developed based on what your discovered in your text and then your understanding of it. It should then be supported by scholarly or researched sources – no blogs, clips, or popular sources can be used as part of research.
4. Research: the claims through valid sources.
5. Sources should be found through the library or your own research.
“One of the sources must be from chapters assigned from Signs of Life. One of the sources must be from the theory discussed from the documentary “Our Consumer Society”, which should be applied as the critical thinking component.”
5. Format: 7 pages and adhere to MLA style formatting; 12 pt, Times New Roman font, double spaced, 1 inch margins, and header in the upper left hand corner