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The whole research paper must be based on LT1 and LT2, both documents are attached.
The approach is an online-only model, primarily a non-RTD product line focused on the younger audience with a health and wellness product focus. Non-RTD has an excellent web product fit due to its long shelf life and lower shipping cost.
(Can find all the info on LT1 & LT2)
For the instructions, please see LT3 ( I have attached it as well).
As this is a group work, on LT3 I have highlighted the part you need to work on, everything else it will be completed by somebody else.
You are focusing only on this part:
Place (Supply Chain) (Obj 3,4,5,6)
-Distribution Channels: Determine the most effective distribution channels for your tea business and explain why.
-Distribution Strategy: Identify and establish distribution channels (e.g., retail, online, direct-to-consumer). Citations Required.
-E-commerce Platform: primary focus would be B2C online sales, so a platform like WooCommerce, Shopify, Magento, or other common ecommerce platforms would be ideal. Proposing an already existent platform and explain why you think it will work.
-Supply Chain Challenges: Identify 3 challenges in the tea industry supply chain and propose solutions. Citations Required.
To give you a layout of what it should look like I have attached “LT3 (Sample)”, and the highlight part is the only part to focus on as that is the part I was assigned to. Please be detailed.
For references and citations, please use the references you see at the end of LT1 and LT2, and all other valid references that you can find.
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