Assignment Overview:
You are required to submit a case write-up based on the case study “BYD Targets the World”. This assignment will evaluate your ability to identify the central issues faced by BYD, provide an in-depth analysis of their strategic position, and propose a well-supported course of action for the company. The assignment must be completed individually and submitted via Canvas.
Task Requirements:
Format:
Typed, double-spaced, 12-point font
Not to exceed 5 pages, including graphs, tables, and exhibits
Ensure all exhibits are created by you (not directly taken from the case study)
Content Structure:
Introduction and Central Issue(s) (Approx. 1-1.5 pages)
Clearly summarize the primary challenges BYD is facing as it expands internationally.
Include key strategic questions related to market entry, competitive positioning, and operational scalability.
Recommendations and Action Plan (Approx. 1 page)
Propose a well-supported strategic course of action for BYD.
Exhibits (Original, student-created)
Provide visual data (graphs, tables, or charts) to support your analysis and recommendations.
Ensure that these exhibits are clearly labeled and referenced in the text. Examples may include cost structure comparisons, market share analysis, or projections for international sales.
Notes:
Make sure to demonstrate a clear understanding of BYD’s position within the global EV market.
Use data to support your analysis and ensure that all exhibits are properly integrated into your argument.