This unit, you will use your data analysis skills to identify strengths and weaknesses in a research study. Critically evaluating research studies can help you understand the limitations and implications of the study and inform decision making.
Task
For this unit’s discussion, review one of the two articles provided this week:
Crossing the Chasm Between Green Corporate Image and Green Corporate Identity: A Text Mining, Social Media-Based Case Study on Automakers
Social Networks Analysis in Accounting and Finance
Then:
Choose one of the journal articles assigned, and identify two strengths and two weaknesses of the study.
Choose one analytical method discussed in these articles, and explain how it could be used in a different industry of your choice.
Submission
In your initial post, respond to the following prompts:
What are the two strengths and two weaknesses of the study?
Choose one analytical method discussed in these articles, and explain how it could be used in a different industry of your choice.